SEO Tips for Service-Based Businesses That Work
SEO Tips
18 Feb 2025
1 min
If you run a service-based business, being searchable isn’t a nice-to-have — it’s essential 🔍
When people Google “electrician near me” or “health & safety consultant Oxfordshire,” you want to show up. Simple as that.
Here are some no-nonsense SEO tips to help you get there.
1. Get your service pages right
Each service deserves its own page. Why? Because Google needs clarity. If you lump everything into one page, search engines and users get confused. Break it down and make each page focused, clear and keyword-aligned.
2. Optimise your on-page elements
Meta titles
Meta descriptions
Headers (H1, H2, H3)
Alt text on images
Internal links between your own pages
Every detail counts ✅
3. Think local
If your customers are local, your keywords should be too. "Electrician in Oxfordshire" is better than "UK Electrician" 📍
Also, make sure your Google Business Profile is fully optimised. It’s a traffic goldmine for service providers.
4. Add fresh content regularly
Google loves new, useful content. Whether it’s blog posts, FAQs or case studies, keep things fresh and relevant. It builds authority and brings your audience back 🔄
5. Make your site fast and mobile-friendly
It sounds obvious, but many still overlook it. If your site is slow or clunky on mobile, you’ll lose visitors and rankings 📉
SEO doesn’t have to be complicated, but it does need intention. If your site isn’t working for you, it’s time to change that.
Need a hand getting your business found online? Let’s chat